Think the Midwest is still just flyover country? Midwest Drive is about proving you wrong. According to a recent feature in Entrepreneur, the Midwest mindset is all about hard work, sweat equity, efficiency, and—above all—smart, deliberate growth.
Filmmaker Spencer Elliott-Hair (director of Fly Black Boy) took a drive around SXSW with five 2023 Midwest House partners to learn more about how the Midwestern mindset has helped shape their lives, career, and impact.
Midwest Drive was shot, directed, and edited by Handcar (http://handcar.co)
Series strategy developed by the team at Lydia Writes Good (https://www.lydiawritesgood.com/)
About Midwest House: Midwest House is a platform used to elevate the Midwest as a powerhouse of cool, creative, and innovative resources to a global audience at SXSW.
About Handcar: Handcar is a band of nimble strategists, thinkers, content creators, designers and dreamers living and working in beautiful Detroit, USA.
About Lydia Writes Good: Lydia Writes Good is a words-first brand storytelling studio based in Grand Rapids, Michigan serving clients around the world.
About Spencer Elliott-Hair: Filmmaker Spencer Elliott-Hair came up in Grand Rapids, Michigan, before moving to Los Angeles 4 years ago to complete the award-winning short film Fly, Black Boy.
Special thanks to Rivian for the use of an R1T for this series. To learn more about the brand please visit rivian.com.